• Cognito
    Crafting Narratives, Shaping Perceptions, Building Brands
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At Cognito, that’s what we do. Everyday.

Helping companies succeed in their business by strategically shaping
and amplifying the way they communicate.

Crafting compelling narratives that resonate. Molding positive perceptions
that lead to robust, trusted, and preferred brands.

Our Work

Delivering Results That Matter

The Grand Outlet – East Jakarta, Karawang
The Grand Outlet – East Jakarta, Karawang
Introducing the First International Luxury Mall Outlet in Indonesia

Cognito assisted in the soft opening of one of Indonesia's first Outlet Malls, The Grand Outlet - East Jakarta, Karawang - a partnership between Tuan Sing Holdings Limited (Singapore) and Mitsubishi Estate Asia (Japan).

Scoot
Scoot
Connecting People and Cultures

Cognito facilitated Scoot’s connection with Indonesian culture by partnering with artist, Rachel Ajeng. The project included a Focus Group Discussion, the artist’s Tokyo trip with Scoot, and an exhibited painting at MoJA.

AkzoNobel
AkzoNobel
The Launch of Dulux Colour of the Year 2024

Every year, AkzoNobel introduces Colour of the Year based on the key global trends. In 2024, Cognito assisted AkzoNobel , the manufacturer of Dulux paint, to introduce Dulux Colour of the Year 2024 Sweet Embrace to the public through a media event featuring an influential interior designer and a popular celebrity/singer.

Jakarta Marathon
Jakarta Marathon
The Jakarta Marathon 2023 Brings (NEW) Excellence, Safety and Sustainability!

Cognito was entrusted with managing all PR aspects of Jakarta Marathon 2023, from planning to execution. PR implementation includes press conferences, interviews, support media partners, engaging journalist’s running communities, operating a press office, media handling, and issue & crisis communications preparation.

BlueBand
BlueBand
BlueBand champions nationwide nutritional awareness

BlueBand wanted to raise awareness about children's breakfast nutrition and the significance of Omega 3 & 6, essential nutrients needed for a balanced diet. Cognito managed the PR campaign: press conferences, food plating demos, interviews, beneficiary surveys, and nationwide media release distribution.

Louis Dreyfus Company
Louis Dreyfus Company
Media visit to Increase Awareness of Sustainable Farming Practices

LDC wished to create awareness of sustainable farming practices amongst coffee communities in Sumatra and Lampung. Cognito supported this by managing media visits for national and local media to farmer's coffee in Tanggamus, Lampung.

Prime Minister's Office Singapore
Prime Minister's Office Singapore
Reinventing Singapore as a destination

Cognito worked with the the Singapore government to promote Singapore’s city-reinvention campaign to Indonesians by localized content, digital outreach, and collaborations. The effort exceeded targets, making Singapore a top choice for Indonesians to work, study, and live, and positioning it as a vibrant, inclusive city for the future.

DHL
DHL
Making DHL the partner of choice: Media and B2B communications

We crafted a strategic media narrative for DHL Indonesia, emphasizing its infrastructure upgrades and customer focus. By delivering clear key messages and continuously engaging media, we maintained sustained coverage, reinforcing DHL’s leadership position and commitment to excellence without causing media fatigue.

DANONE AQUA
DANONE AQUA
Hydration for better health: Media relations and health marketing for Aqua

Cognito arranged radio interviews with nutritionists to boost AQUA’s water campaign. Reaching 3.5 million listeners in Jakarta, the campaign gained credibility, increased consumer trust, and reinforced AQUA as a trusted, health-conscious brand promoting the importance of drinking plain water.

Maersk
Maersk
Indonesian Trade Report: Branding for Maersk

Maersk aimed to strengthen its presence in Indonesia by showcasing industry insights. Cognito produced localized trade reports and organized media events to highlight key trends in the report. This gained significant media coverage, positioning Maersk as a trusted thought leader in Indonesia’s shipping and trade sectors.

LG Indonesia
LG Indonesia
Influencer Engagement

LG aimed to boost its new product line in Indonesia by engaging top social media influencers. By partnering with 50 influencers, organizing a talk show, and activating content creation, Cognito helped LG reach over 1.3 million users, raising awareness and excitement for LG’s innovative appliances.

MTV
MTV
Fighting against exploitation

Cognito supported MTV EXIT by deploying targeted online media efforts, securing over 150 articles across digital outlets. This significantly raised awareness about human trafficking, positioning MTV EXIT as a key advocate and educating millions across Indonesia, despite limited media focus on such social issues.

Partnership

Melding Global and Indonesian Expertise

Cognito is a proud WorldCom Public Relations Group member, an exclusive, global association (partnership) of independent public relations firms.

As a WorldCom Public Relations Group member, Cognito has access to over 110 international comms agency partners operating in over 95 cities covering Asia Pacific, the Middle East, Africa, the United States, Latin America, and Canada.