At Cognito, we think a lot about the business we’re in and spend a lot of time to gather ideas and insights in the world of strategic communication. Here, we look at industry trends, best practices and share diverse perspectives from some of the world’s leading independent agencies in the WorldCom Public Relations Group. Our articles are a fount of knowledge, curated by our communications experts, offering you a front-row seat to thought leadership in public relations. Explore, learn, and stay ahead with our thought-provoking content
What do CEOs want from the corporate affairs / communications teams?
New Year! New target, new responsibilities, and keep looking forward to again, delivering great work for our clients.
An Indonesian village realized change
An ancient story of the Quechua people in Peru told how a hummingbird became a hero.
Branding with a purpose
How does a brand get to be more loved than its competitors? By not focusing just on the "What", but the other "W".
Communications Leaders - What is your seat worth?
What does it take for a communications practitioner to earn that management seat? By being more than just a practitioner.
Gaining an edge in communications
Our take on what are the skills and competencies required from a communications practitioner in this day and age.